https://www.sober-futures.com/blog daily 0.75 2024-08-09 https://www.sober-futures.com/blog/teatime-20-reimagining-tea-for-the-wine-occasion monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/262ee416-702c-4d92-b47f-5c8b12a40fdd/JohnnyStephensPhotography-12_74478a2d-54c4-41fa-a6d5-1b11e03c3ff2_1968x.jpeg BLOG - Teatime 2.0: Reimagining Tea for the Wine Occasion - Whilst decidedly less purist in their approach (they add grape juice for sweetness), Saicho are a more democratic option for the first-time tea explorer. With a simple but award-winning line-up of Darjeeling, Jasmine, and Hojicha sparkling teas, and an arrestingly beautiful pack, Saicho is an easy and likeable substitute for dinner party prosecco. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/76902645-943f-48da-be8b-8a481d74c8f1/197b3c_83028aa97ef2423c9f399b79a9e4a93e%7Emv2.jpeg BLOG - Teatime 2.0: Reimagining Tea for the Wine Occasion - Founded by Edouard Malbois and Vincent Mesnage, Grand Jardins’ collection of five fine, single origin teas wouldn’t look out of place in Paris’s most respected dining establishments. Using tea grown in high-altitude terroirs, and sourced from some of the world’s finest producers (via Swiss supplier, nunshen), they cold brew the leaves in low-mineral content, subtly acidic water – perfect for aromatic infusion. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/5e000d4e-fdff-4d0c-bfc4-60afa06e599f/197b3c_2f71fea9d34649758487843bf035dba6%7Emv2.jpeg BLOG - Teatime 2.0: Reimagining Tea for the Wine Occasion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/ed6e8ab6-8d69-4cff-a396-1b10bc418819/MASAsp30_2019_with_kiribako_image_530x.jpeg BLOG - Teatime 2.0: Reimagining Tea for the Wine Occasion - Japanese brand Royal Blue Tea, a true leader in the space, has taken this one step further – building out a whole taxonomy of products, spanning Black, Blue, Scented, and Green, and spread across different strata of quality (Deluxe, Grand, Imperial, Premium, Super-Premium). Describing themselves as ‘the world’s first luxury bottled tea’ – Royal Blue use a ‘revolutionary’ ‘Mizudashi extraction process’, endorsed by the Japanese government, which wards off the need for preservatives. They’ve even created a new drinking ritual for the on-trade, which they’ve named a ‘Chaen’ – a pairing of Royal Blue Tea's luxury teas, served in wine glasses, alongside a full tasting menu. https://www.sober-futures.com/blog/sober-futures-x-satori-ai-unlocking-non-alc-innovation-opportunities-through-network-analysis-8es5n monthly 0.5 2024-07-15 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/2996b9c0-d48b-4d7a-8b53-c191ff59b9a2/Screenshot+2024-06-30+at+11.03.52.png BLOG - Sober Futures x Satori AI: Unlocking Non-Alc Innovation Opportunities through Network Analysis - Innovation Space 1: Liquid Beauty What the data tells us: No & Low enthusiasts are likely to have a high affinity to the skincare and beauty space The Opportunity: no & low propositions designed to boost your inner and outer glow The How: - Drinks with anti-inflammatory properties: e.g. turmeric, matcha, ginger, parsley, cordyceps - Collagen: marine derived, citrus, aloe vera - Potent Hydration: electrolytes, cucumber, coconut water - Novel formats that play into wellness category tropes: e.g. a cordial / serum, beauty shot https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/bb140ac3-fffc-4530-9abe-99107e4828fe/Screenshot+2024-06-30+at+19.13.55.png BLOG - Sober Futures x Satori AI: Unlocking Non-Alc Innovation Opportunities through Network Analysis - Innovation Space 3: Culinary Play What the data tells us: No & Low enthusiasts are likely to have a high affinity with the culinary space (baking, cooking, mixology) The Opportunity: the no and low bar cabinet, for culinary explorers The How: - Bitters & other mocktail modifiers: e.g. shrubs, cordials, infusions - Designing for food pairing: e.g. wine alternatives, sharing bottle formats - Gastronomic ingredients: e.g unusual herbs, spices https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/dd23dcb8-cc99-4805-92a4-d8a547967485/Screenshot+2024-06-30+at+19.13.43.png BLOG - Sober Futures x Satori AI: Unlocking Non-Alc Innovation Opportunities through Network Analysis - Innovation Space 4: Camp Quenchers What the data tells us: No & Low enthusiasts are likely to have a high affinity with outdoor adventure sports The Opportunity: no & low propositions designed for the outdoor explorer The How: - Design that borrows codes from ‘gorpcore’ - Woodland flavours: dark berries, foraged herbs, honey, functional mushrooms - Sociable canned multipacks with biodegradable elements https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/6ae55e84-8d25-45cd-ae92-c20c4f4aec1a/Screenshot+2024-07-11+at+10.20.00.png BLOG - Sober Futures x Satori AI: Unlocking Non-Alc Innovation Opportunities through Network Analysis - Satori AI Network Analysis - No & Low. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/9295030a-714c-4aa9-8c9b-c2fef9e39ca7/Screenshot+2024-06-30+at+16.45.42.png BLOG - Sober Futures x Satori AI: Unlocking Non-Alc Innovation Opportunities through Network Analysis - Innovation Space 2: Athletic Refreshment What the data tells us: No & Low enthusiasts are likely to have a high affinity to the fitness performance space The Opportunity: no & low propositions designed for peak performance The How: - Drinks with performance-enhancing nootropics: e.g. caffeine, creatine, rhodiola, L-Theanine, ginseng - Muscle Recovery Vitamins & Minerals: magnesium, potassium, zinc, vit c - Unparalleled Refreshment : mint, pineapple, lemon, coconut, citrus, electrolyte - Portable / shakable formats: e.g. powdered form, concentrates https://www.sober-futures.com/blog/no-amp-low-the-italy-issue-interview-with-riccardo-astolfi monthly 0.5 2024-06-19 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/6831b1db-c102-46ca-8ae2-9eb0bb9426e1/a6e1eeaa245cc639de3a08285d370022.jpeg BLOG - No & Low | The Italy Issue | Interview with Riccardo Astolfi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sober-futures.com/blog/no-amp-low-the-prestige-opportunity monthly 0.5 2024-06-10 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/36d93d85-8020-4ffb-8fa8-36ef37ecc533/Gastroeconomy_AmaBrewery_4.jpeg BLOG - No & Low – The Prestige Opportunity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/1af32962-0b3f-4af1-9de5-280c9829f07d/Screenshot+2024-06-09+at+18.51.13.jpg BLOG - No & Low – The Prestige Opportunity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/f3ed1e9f-9356-4949-bc87-357185deb020/BAT%2BSencha%2Bwith%2BFood%2BAma%2BBrewery.jpeg BLOG - No & Low – The Prestige Opportunity - Make it stand out Ama Brewery ‘Bat’ - made with Sencha Yabukita tea from Japan https://www.sober-futures.com/blog/the-ascent-of-non-alc-an-ethnobotanical-perspective monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/f5839b56-4894-48f9-b246-8e1190e64f1a/Screenshot+2024-05-21+at+21.41.00.png BLOG - The Ascent of Non-Alc: An Ethnobotanical Perspective - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sober-futures.com/blog/blog-post-title-two-7wapy monthly 0.5 2024-06-09 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/4eca05ae-1e6b-490b-a1c7-d997012afccd/Screenshot+2024-04-04+at+12.39.13.png BLOG - An Ode to the Cordial - Jin Jin Jin Jin is a naturally fermented enzyme cordial made with a combination of 35 fruits, vegetables, mushrooms and cultures. Borrowing methods and ingredients from East Asian culture (Dragon Fruit, Lotus Root, Chinese Yam) – their cordial is full of mood-boosting live bacteria and amino acids, and boasts a subtly tart, earthy flavour profile. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/7877cdec-8f57-40c6-ab74-209f17dcf8a9/Screenshot+2024-04-04+at+12.55.31.png BLOG - An Ode to the Cordial - Ferdenand’s Riesling Verjus Produced by the 200 year old Avadis Distillery, Ferdenand’s Riesling Verjus Cordial is made with grapes sourced from one of Germany’s finest vineyards, and infused with herbs and flowers from the Saar region. With a sweet-tart taste, somewhere in between a thick juice and a vinegar – Verjus can be sipped on the rocks or lengthened with a refreshing mixer. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/5a0e95f2-4e86-46a8-9745-f28cc0d2c1fe/Screenshot+2024-04-04+at+12.34.58.png BLOG - An Ode to the Cordial - Paragon Founded by award-winning, renegade bartender Alex Kratena, Paragon Cordials are made with rare botanicals, woods, and resins – like Timur Berry, Penja Pepper, Palo Santo, and Labdanum. Using advanced techniques inspired by perfumery, each cordial is designed to express the essence of a single ingredient. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/4f258531-91eb-4a20-b0f8-9643cbb39dbe/Screenshot+2024-04-04+at+12.40.15.png BLOG - An Ode to the Cordial - Bristol Syrup Co Whilst this is a relatively untapped space, Bristol Syrup Company have been exploring some flavour expressions that arguably sit within the realm of nostalgia. Their grapefruit sherbet syrup brings about memories of vintage sweets, with its carefully constructed balance of fizziness and acidity. Beyond childhood memories, there’s a clear opportunity to expand the scope of this nostalgia – looking to different historical periods and cultural contexts to create flavour experiences that feel like a portal into a different time. https://www.sober-futures.com/blog/blog-post-title-one-zt69h monthly 0.5 2024-05-21 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/6a9618ef-eb0d-4dbd-93f3-2eb486cd156c/muri-wine-non-alcoholic-st-louis-lg.jpeg BLOG - Beyond Bacchanalia: The Next Generation of Non-Alcoholic ‘Wines’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/98abd585-ec97-4625-9def-8017ef725718/Ambijus-OlssonBarbieri-1-1.jpeg BLOG - Beyond Bacchanalia: The Next Generation of Non-Alcoholic ‘Wines’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/9427ec73-a235-40f3-bd62-7c40e55dacc0/Untitled_design_2_b1d71743-9b50-4555-b9af-e99aa04e1966.png BLOG - Beyond Bacchanalia: The Next Generation of Non-Alcoholic ‘Wines’ - Proxies Collaboration with Chef, Sean Brock https://www.sober-futures.com/events daily 0.75 2024-04-01 https://www.sober-futures.com/soundcheck-home daily 0.75 2024-04-01 https://images.squarespace-cdn.com/content/v1/6567781196bb2f0f469d0d60/c714c4a7-2765-4476-b351-1dc6e563d06d/Members-VidThumb-4.jpg https://images.squarespace-cdn.com/content/v1/6567781196bb2f0f469d0d60/16b5a1f7-d6ed-4529-9a68-56a6c9a43ed4/Members-Home-Album.jpg https://www.sober-futures.com/home daily 1.0 2024-05-18 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/83d9efe3-e82e-42e6-a5df-5376006827e7/018_Wallpaper_01-V4_sRGB-SCREEN-1024x1536.jpeg https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/2f3c7a80-4094-4279-9e00-60743e4732d7/original_026c6d3f97c16c68969503e99a2379db.jpeg https://www.sober-futures.com/about daily 0.75 2024-05-20 https://images.squarespace-cdn.com/content/v1/660b011042a1267653b7f9aa/1ffb9bc7-5015-4fea-b383-73997e9982ab/PSQ-LE-SYNDICAT-WINTER00011.jpeg https://www.sober-futures.com/studio-footage daily 0.75 2024-04-01 https://www.sober-futures.com/studio-footage/no02-recording-session-wtc4b monthly 0.5 2024-01-18 https://www.sober-futures.com/studio-footage/qa-with-fans-mw58c monthly 0.5 2024-01-18 https://www.sober-futures.com/studio-footage/no01-recording-session-pyady monthly 0.5 2024-01-18 https://www.sober-futures.com/studio-footage/studio-tour-83p7j monthly 0.5 2024-01-18